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The exhibition and trade show industry is witnessing unprecedented change due to the COVID-19 pandemic. It can even be argued that it is one of the worst hit industries, with virtually all shows getting cancelled without any future date in sight. One of the biggest problems this situation poses is the difficulty both organizers and participants will face in preparing for trade shows when there is no specific timescale or deadline to work with. Reorganizing such events require a fair amount of mo

As the coronavirus pandemic brings the entire world to a standstill, trade shows, including tech conferences, commodities fairs, real estate fairs, and more, have either been canceled or postponed. It has been estimated that the trade show industry was one of the first to be hit by the effects of the pandemic. Organizers have suffered millions of dollars in losses while there has been extensive disruption to business plans of participants. COVID-19 has shut the industry down and it is difficult

Conventional exhibition displays came with printed graphic panels that were placed onto the display frame piece by piece. With technological advancements in the past few years, there has come about a shift from traditional exhibition display stands to printed tension fabric displays which are manufactured in a single piece. These are not only easy to transport but also to store when not being used. As the print technology continues to get better, the uses to which tension fabric materi

Even in the world driven by digitalization, the traditional methods of business promotion are still the first preference of most businesspersons. When you have a physical outlet, implementing offline marketing strategies, such as mounting brochure display stand, provides you with the same benefits and profits as online marketing.A brochure display stand not only introduces your business to potential clients but also gives them the freedom to pick up one of the displayed brochures and take h

Trade shows can be tough for big brands as well as for SMEs. With your competitors by your side displaying their products, you need to go all out if you want to capture the audience’s attention. And why not? After all, there will be more than a hundred stalls similar in size and length, so you actually have to stand out of the crowd to make the average attendee halt and stare at your counter.If you are looking for ways to enhance your brand’s visibility and to capture more leads, then you can co